Tag: wordpress seo experts

4 Ways to Improve Your Website’s SEO

Digital marketing

seo expert

Do you want to improve your website’s SEO? Search engine optimization takes time and is best accomplished in phases. I recommend you to put on your “always-be-improving” hat to receive the greatest results.

Without further ado, here are four suggestions for everyday businesses in terms of SEO optimization and friendliness. Without a doubt, this list is not exhaustive; yet, it is a solid starting point for most businesses.

website's seo

Tip #1: Quality content is good for SEO

Google is increasingly recognizing the distinction between junk content and quality, written-for-humans-not-search-engines content. My first search optimization recommendation is to provide valuable content that your users will appreciate. Good content is shared more frequently, resulting in fewer bounce rates and more time spent on your website. Here are some guidelines for creating quality content.

Passion

Here’s an important point. It’s quite difficult to create content about something you’re not passionate about. When creating content for your company or group, consider what you provide to the world and what makes you unique—what you are passionate about.

I used to think I disliked writing. It turned out that I disliked producing generic content that didn’t thrill me. Give me an interesting topic, and the content will just flow.

Relevance

So, what distinguishes your product or service? Our company specializes in WordPress web design as well as specific verticals such as construction, real estate, consulting, and manufacturing. The fact that content is valuable contributes to its status as “excellent content.” Well, if you don’t know who your market is and you’re writing to everyone, it’s quite probable that few people will find your work valuable or useful.

Digestion

Longer content (1000 words or more) is generally more SEO friendly. Longer content includes more for your visitors to interact with and, as a result, more keywords for Google to index. A shorter page or post, say 300-400 words, just cannot dig into the weeds as well as a longer essay. Here’s a good article about content length.

More than just word count, though, it is essential that your content is quickly digested.

Is it exhausting to read your content? Break up the content, add pictures, and use text formatting to highlight key ideas to make it more consumable. Make your paragraphs shorter.

Tip #2: Optimize Your Website for Mobile

When businesses consider a mobile-friendly website, they frequently consider the user experience. But did you know that having a mobile-friendly website is also essential if you want to rank high in search engines? Google has made this aspect a much bigger component in its overall ranking algorithm in recent years.

So, why is Google concerned? Simply expressed, Google recognizes that the experience of a non-responsive website on a phone is unpleasant. Yes, I did say stinky.

Isn’t this your personal experience? How do you feel when you have to pinch and zoom in to use a website’s contact form? Or to learn about a company’s services?

Google recognizes that users want accessibility. They must be able to use the web on their phone or tablet, and Google will reward businesses that make the shift.

Do you lack a mobile-friendly website? For more information, check out this article I authored. Do you want to know how much it would cost to make your website responsive? Please contact us to see if we can assist you.

Tip #3: Use internal links whenever possible

Linking to all of your other users, internal content is one of the simplest ways to make your website SEO friendly. Did you notice how I repeated that on tip #2?

Linking to internal content helps Google comprehend the structure of your site as well as the worth of each individual page.

Internal linking, among other things, allows your users to find more useful topics on your website. For example, I recently published a blog titled “How to Develop a Successful User Experience Design Strategy.” When I link to this page, like I just did, I tell Google that this page is relevant and may be useful to my viewers.

Internal linking is a broad topic, but what matters most is that you do it on a regular basis so that your website is SEO friendly. If you’re writing about your products or services, including links to related blog posts or other services.

If you’re writing blog content, sprinkle in related blog entries and include links back to your service pages to increase the authority of those pages. When generating blog content, for example, we frequently link back to our web design and web development pages.

Tip #4: Improve Your Meta Titles and Descriptions

Earlier, meta titles and descriptions are important for actual search engine ranking positions. Metadata for a page or post has low ranking significance these days; but, it has significant click-through value.  What exactly do I mean by “click-through”? Look at the screenshot below from a Google search for “DIY Craft Ideas.”

Search- diy-craft-ideas

As you can see, the title and description are important.

Which of them would you choose? For me, the post with 900+ DIY Crafts and projects is the best. I’m looking for any fast suggestions that I can attempt myself using the search “DIY Craft Ideas”.  The last link doesn’t spark my interest since there’s too much confusion if it will help me or not.

Here are some suggestions for developing meta titles and descriptions:

  • Use action words like “learn more about” or “in this article, you’ll discover” to spark your prospects’ interest.
  • If your description is greater than 320 characters, Google will shorten it.
  • Make sure the title and description match the actual content so the reader does not feel mislead.
  • Use numbers in your titles when appropriate – “i.e. 5 methods to… ” – titles with numbers have greater clickthrough rates at times.

Conclusion

This is all that it requires. Four simple ideas to assist you to make your website more SEO friendly: 

1) Produce high-quality content 

2) Invest in a mobile-friendly website 

3) Make frequent use of internal linking; and 

4) build relevant and interesting titles and descriptions. 

This is certainly just the tip of the iceberg when it comes to such a big subject, but implementing these suggestions should get you started on the right path.

Above all, remember to keep search engine optimization in mind. A consistent investment can help your organization achieve the upward mobility you want.

Improve your website Seo with Kreationsites. Hire SEO expert and get a free consultation with our marketing professionals.

 

How to Easily Find and Hire a WordPress Expert

Web Design

wordpress-expert

What do 43% of all global websites have in common? WordPress? You guessed it! And, if you only consider content management systems (CMS), WordPress commands a powerful 64 per cent share of the market! In simple terms, WordPress is vast. It can even be described as a majestic lighthouse that guides businesses toward their objectives. The issue arises when a WordPress expert is drawn to this castle-like moth to the flames.

Unlike other industries where a lack of talent is a clear problem, WordPress is experiencing quite the opposite. Simply put, there are far too many WordPress developers! After all, WordPress was designed to be simple; the WordPress community is friendly and active, and developers of all backgrounds can work on WordPress. This has to be a positive sign, right? That is not the case!

Any recruiting manager who has worked in a competitive marketplace knows that with high volume comes low quality. As a result, you are more likely to make a poor hire. Which will cost your company both time and money.

So, how does one navigate these difficulties to select the best WordPress experts? So, here’s a detailed guide just for you!

WordPress Expert Types

If this is your first time hiring WordPress experts, it is best to become acquainted with the various types of WordPress developers who may cross your path. For a quick refresher, consider the following:

WordPress Experts on Staff

These are WordPress experts who have been hired by the company. They are part of your team, work from your office, and receive all of the employee perks and benefits that your company provides to its employees.

You can feel confident that your project is in capable hands with full-time, in-house WordPress experts. They will work on developing custom and branded solutions that will focus solely on your project and will be easily accessible. Hiring a full-time, in-house WordPress developer, on the other hand, can be costly because you will have to compensate them even if you do not use their services. Furthermore, the requirement to physically attend the office means you’ll have to look for WordPress developers near me, which narrows the talent pool.

Full-Time Remote WordPress Specialists

Because hiring full-time, in-house WordPress experts can be difficult due to geographic constraints, hiring a remote WordPress expert makes more sense.

They perform similar responsibilities to a dedicated WordPress expert, except they do not have to report to work.

As a result, they provide the same benefits while addressing location issues. Furthermore, even though they are still on your payroll, they may be slightly more cost-effective due to the remote nature of the position (61 percent of employees would rather take a pay cut than work from home!). Some may complain that communication can be difficult when working with a remote developer, which is exacerbated if they are in a different time zone. However, given the options for synchronous and asynchronous communication and their widespread adoption, it is not an easy problem to solve.

As a result, even if the teams are separated by geographic location and time zones, they can still work collaboratively.

WordPress Specialists on a Contract Basis

Third-party agencies are used to find contract-based, in-house WordPress experts. These organizations test and evaluate their teams’ skill sets before offering their services on a contract basis. As a result, your developers are ready to start working right away. The costs would be lower, while you would retain some control over the WordPress development project. However, because the WordPress developers will be working out of your office space, you will still need to provide infrastructure. Maintaining a culture in the face of workforce diversity can also be difficult.

Remote WordPress Professionals on a Contract

Contract-hiring a remote WordPress web developer appears to be the ultimate aim among all the different types of WordPress experts discussed thus far! Users benefit from immediate hiring, scalable teams, flexibility, control, project guarantees, access to larger top talent, and low costs. You also won’t have to worry about providing infrastructure to remote workers because they’ll be working on their own devices. You won’t have to worry about managing and coordinating remote developers because a third-party agency will frequently step in to help. The only real disadvantage would be locating a trustable talent agency capable of balancing everything.

WordPress expert

How to Find and Hire the Best WordPress ProfessionalsIf you want to eliminate the ambiguity and avoid the trial and error method of hiring WordPress expert, here are a few good tips:

Keep Your Eyes on the Prize

As previously stated, certain WordPress projects, such as design, customization, plugin development, and so on, may necessarily require specialized knowledge. As a result, you don’t want to find WordPress experts only to have them politely back out at a crucial time. As a result, rather than keeping a broad goal, try to keep it as specific as possible to prevent losing focus.

Make a project outline

Once you’ve decided on a single goal, you must plan for it. At this point, it is best to create a project outline that includes the objectives, project scope, deliverables, resources, timelines, and so on. Documenting these specifics will set expectations from the beginning, even before you engage talent and begin the project, which is the best form of risk management. If your team includes a project manager, you can always attempt to obtain their advice here.

Create a Complete Job Description

Now that the expectations have been established, you will find it easier to write a job description that aligns with the requirement and reflects the key roles and responsibilities of the WordPress expert. Make certain that the listing is clear, simple, and unambiguous.

Paid Trial Tasks

If you are not in a rush to hire and begin working with a WordPress developer, you can give the shortlisted candidates a paid trial task to assess their skills. After all, their performance in a practical, professional setting would speak volumes about their eligibility – far more than their profiles or CVs. It also allows you to make a more appropriate offer that is proportionate to their skills.

Look for Customer Reviews

Whether you take a do-it-yourself approach to hiring a freelancer or want a dedicated WordPress expert on your team, conducting a background check on the individual or the agency should be at the top of your priority list. To validate their credibility, look up reviews, search their social media, and request referrals, recommendation letters, portfolios, or case studies.

Talk about Communication

Communication will be critical to the success of your project, especially if you have remote WordPress developers on your team. As a result, create a strategy for maintaining synchronous and asynchronous communication, as well as a list of preferred tools and channels.

Prepare for Updates

You’d need a WordPress developer to update regularly (or teams). As a result, it’s best to establish pacing right away. Depending on the length and complexity of the project, you could opt for a daily or monthly update. Furthermore, you can specify the form and format of these updates (sprint meetings, presentations, reports, and so on) to choose a common language.

Make a Contract

Once all of the details have been worked out and the terms of recruitment or engagement have been mutually agreed upon, it is simply a matter of writing such information down as part of a contract. A contract protects your interests and ensures that you are not thrown into the deep end in the middle of a mission-critical project, whether it is between a freelancer, a full-time employee, or an agency. As a result, insist on a contract.

Conclusion

It is not easy to find and hire a WordPress expert. A little guidance and direction, on the other hand, can go a long way in marking these territories. With the information provided above, you can proceed with confidence in hiring WordPress developers who are a good fit for your organization, deliver on time, and are inexpensive. What more could you ask for?