Typography is the method of assembling a type in an attractive manner to be able to communicate a message. A typographer is an accomplished illustrator who has dedicated to the collection and procedure of type images. Text on a page/ pages or in a book is defined in Graphic Design as Typefaces or Fonts. A typeface or font is a specific elegance of one set of letters, several and punctuation marks.
There are thousands of typefaces with diverse sizes, differences, and features such as italics, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended etc. Some of the letters speedily pull the attention of spectators because of their boldness while others reveal the feeling of program and variability. The graphics illustrator has to comprehend the unique features of all the letters before he can successfully choose the most appropriate one for the implementation of a specific product.
The assortment of the type for Graphic Communication is based on elements such as the type of information, the target audience, legibility, readability, and correctness.
- The type of information
This mentions the type of message that is to be communicated to the users. This might be health issues, religious issues, party-political issues, and more. The graphic designer should always know the information to be conveyed so that he chooses the correct font that can flawlessly convey the message to the overall public. For instance, billboards, banners etc. hinged along the various highways such as carry hefty, display or superfluous bold fonts for legibility and readability.
- The target audience
This is the individuals the message is to be conveyed. The graphic designer has to know the sex, age range, tastes or choices, cultural background, and location hence that he would choose the font and type size that can efficiently refer the message. For instance, if the graphics illustrator is choosing typography for a book for nursery learner, he would not pick the handwriting, italic or serif type. This is because it might not be readable to the children who are now learning the literature of the alphabets. The top assortment of the font should be a sans serif font which is bold with a type size of about 18-20 points. This selection would be absolutely diverse if the target audience were grownups or youths.
This conveys to how easy the font to be chosen can be seen and documented at a distance. This must be most vital to the graphic designer because the main intention of our work is to connect successfully to the people. Thus, before he picks up a specific type of font he must ask himself this imperative question: ‘Will my targeted users be able to look and know the message I am sending to them simply?’ If the chosen typeface font responses it properly in the positive then the selection is perfect.
This refers to how it is very easy the target users can cartel the letters of the type into eloquent words and sentences along with trying to decode the content. Readability considers itself with how fast the spectator reads and abstracts the message depicted by the graphic designer. It looks at the agreement crafted by the amalgamation of the separate letters into interact cryptograms. The graphic designer should choose a type that is easily readable.
This is how perfectly the chosen font matches with the message to be sent to the general public. The chosen type should also be suitable for the choices of the targeted audience.
Thus, here the above points are very imperative to know the typography factors in graphic design.